| Tackle Myths & Pessimism There is nothing complicated about improving living conditions for people suffering in abject poverty. Global poverty has been drastically reduced in recent years and there are many success stories of conditions being improved for families, villages and entire countries. The Borgen Project is challenging public and political pessimism in the U.S. and addressing the frequent justifications given as to why the U.S. isn’t doing more to address global poverty. Millennium Development Goals Nothing says global poverty can be eradicated like world leaders agreeing to eradicate it. Building awareness that governments agreed to work together to cut global poverty in half by 2015 is crucial for holding governments accountable, and for making the public aware that the political framework for ending global poverty now exists. Promoters of Possibility The Borgen Project promotes innovations in poverty reduction and builds awareness of successes occurring. Address the “Hero Goggles” The public drastically overestimates what is being done to address global poverty. On average, Americans estimate that 20% of the federal budget goes to foreign aid; in reality less than 1 percent goes to assisting the world’s poor. For political pressure to rise, the public needs to be aware of current shortcomings. Strategic Reasons for U.S. Involvement The U.S. should prevent 25,000 children from dying each day, because the U.S. can prevent 25,000 children from dying each day. But beyond the humanitarian imperative, the United States has a strategic interest in improving the plight of the world’s poor. The Borgen Project is building awareness of the Economic, National Security and Diplomatic reasons for strong U.S. leadership in addressing global poverty. |
MESSAGING STRATEGY
What we're communicating to
policy makers and the public.
What we're communicating to
policy makers and the public.